Founding Director Matt Smith commenced Sturdie Trade Services in 2006. Since then, this wholly Australian-owned organisation has achieved substantial organic growth and is now an award-winning, multi-disciplined service provider throughout Australia. In 2022 Sturdie joined the Fredon Group.
Our Team is extensive and highly skilled.
One of the Sturdie founders, Matt works in partnership with the whole team to make sure we deliver on our promises to the two most important groups of people at Sturdie; our clients and our staff. His passion for the business is infectious, and if he’s not in the office you’ll probably find him supporting his boys at the local footy club.
Simon is a senior executive with over 20 years experience managing large complex organisations. Simon joined the Sturdie family in 2022 when Fredon acquired a controlling interest in Sturdie. With a keen eye for detail, he brings a wealth of knowledge and experience and is responsible for all aspects of our business, nationally.
As National Operations Manager, Ian is there to make things happen. With a passion for the industry, a contagious laugh, and an eye for detail like few others in the sector, he's our go-to guy for establishing and maintaining systems, and coming up with strategies and procedures to ensure efficient and smooth operations at all times.
Sharon has been a huge part of the team for quite a while now, and while her job spec says one thing, her passion and value to the business go well beyond this. She does a great job of making the administrative operations of Sturdie run smoothly and seamlessly, and to be honest, we're not sure how she does it.
Pam manages the Customer Service Team for both Electrical and Secure Technologies, embodying a strong work ethic and exceptional organisational skills. Her leadership ensures that the team remains dedicated to prioritising our customers' needs while striving for maximum efficiency and effectiveness.
With a passion for customer service and for working with our customers to achieve better outcomes; Luke provides a central point of contact between national customers and our state-based teams to ensure a consistent experience. Having worked across Electrical, Communications, Audio Visual and Healthcare Technology verticals within the industry, he has an acute awareness of working within a customer's environment and brings a collaborative and outcome focus to service delivery and problem solving.
As National General Manager for Secure Technologies, Rick’s focus is ensuring all works are delivered at a high standard and fully meet client expectations. He also provides leadership, guidance, and mentoring to our Team. Rick is a confident, decisive, and innovative security professional who has operated in the electrical, telecommunication and security industries since the early 2000’s. Rick manages with a high level of professionalism and has an outstanding record of project delivery across Australia. His expertise includes operations management, risk management, compliance, contract negotiations and leadership.
Wayne’s in charge of keeping our strategic direction on track. He collaborates with teams across Australia to ensure we deliver on our promises. With a genuine love for meeting new people and understanding businesses, Wayne excels at building professional relationships and finding solutions for client challenges. You’ll often find him engaging with someone, sharing a laugh, and discovering new ways for Sturdie to assist clients.
With over 28 years experience in the electrical industry, Stuart oversees sales, operations, project management, and strategic planning of our SA business to ensure high-quality, safe, and on-time project delivery. Known for his strong collaborative leadership and deep technical expertise, Stuart drives operational excellence and fosters long-term client relationships across commercial, industrial, and infrastructure sectors.
Dan is involved in the management and planning of the SA division, and is always on the lookout for ways to make the team – and Sturdie in general – even better. From working to build staff capabilities, to ensuring that operations are carried out precisely, his focus and drive are unfailing.
Angelo is in charge of the management, planning and oversight of Victoria's activities and financial viability. Always chirpy and friendly, he looks after all the things that make sure everyone and everything in our Victorian division is running efficiently, safely and within the guidelines.
David is a seasoned Manager with over 25 years of experience in the electrical, communications, audiovisual, and critical infrastructure sectors. Throughout his career, David has demonstrated a sophisticated understanding of the complexities of managing large-scale infrastructure projects, particularly in sensitive environments such as data centres, telecommunications, hospitals, and defence. His expertise spans from design and development to commissioning and ongoing maintenance, including planned and preventative maintenance which covers the entire project lifecycle, ensuring successful delivery to the highest standards of quality, safety, and efficiency.
Cameron is an accomplished General Manager and strategic business leader with a proven track record of delivering commercial results through operational excellence, stakeholder engagement, and team leadership. With broad experience across multi-site operations and complex projects, he brings sharp commercial acumen shaped by customer negotiations, market analysis, and growth strategy. Cameron excels in navigating change while driving long-term performance, aligning service delivery with evolving client needs across diverse industries.
With over 15 years experience estimating and successfully delivering projects in Defence, Education, Health, Commercial, Residential, Infrastructure and Fit-out, Sam has extensive experience managing teams on Projects of all sizes, from small teams on complex infrastructure projects right through to large teams on commercial projects. Sam is our Operations Manager for Queensland and oversees delivery of both Project and Service Teams. He is a passionate team builder and a strong communicator who prides himself on developing and maintaining ongoing relationships with Clients, our Team and the broader electrical industry alike.
With over 20 years of experience in the electrical industry, Con brings deep expertise and a customer-first approach to his role as Regional Manager for NSW and ACT. Known for his strong leadership and genuine commitment to service, Con excels at building lasting relationships with Customers and ensures projects run smoothly from start to finish. His extensive background in both electrical management and customer relations makes him a trusted partner across all levels. Always approachable and quick with a joke, Con’s sense of humour and warm personality make him a favourite among colleagues and customers alike.
With a passion for continuous improvement, Brenton focusses on initiatives that enhance operational efficiencies whilst fostering a culture of excellence within the Team. Brenton's hands on approach to managing electrical & technical teams has grown from 20 plus years in the electrical industry. Initially working within Sound and Lighting Production for some of Australia's greatest music concerts, Brenton has successfully managed multiple electrical teams and installations with a high focus on standards and safety practices.